About Rebecca Francis

Rebecca L. Francis smiling in a white blouse and gold necklace.

Rebecca L. Francis

Get to Know Me

Rebecca L. Francis leads the nationally ranked Rebecca Francis Team at Berkshire Hathaway HomeServices, Fox &Roach REALTORS®, specializing in the Lehigh Valley luxury real estate market. As a Saucon Valley native, Rebecca consistently ranks as one of the very top luxury agents in the area, and her competitive advantage comes from her deep ties to the community as well as her marketing acumen.

As a leader within BHHS Fox & Roach, REALTORS®, Rebecca has earned Chairman's Circle Diamond Level honors for five consecutive years, a distinction reserved for the top 0.5% of agents in the BHHS global network.  In 2023, her team was recognized with the Legend Award, one of the company's highest honors. The Rebecca Francis Team is a member of the Who's Who in Luxury Real Estate (LRE) network, a global network of over 130,000 hand-selected professionals.

Rebecca has become a recognizable force not only within our brokerage but across the entire industry. She was included in Lehigh Valley Business's 2025 Power List for Construction and Real Estate, and has been featured as The Face of Luxury Real Estate by Lehigh Valley Style in 2020, 2022 and 2024. She was named a 2023 Woman of Influence and Leader in Residential Real Estate by Lehigh Valley Business and one of America's Best Real Estate Professionals by Real Trends in 2022. As a thought leader and luxury real estate expert, she has been featured in Inman, REALTOR® Magazine, 69News at Sunrise, and the Lehigh Valley with Love podcast.

Rebecca earned her bachelor’s degree from Moravian University and later her MBA from the University of Miami Herbert Business School. In 1996, she founded a successful advertising and marketing strategy firm, which she sold in 2005 before moving overseas with her family. After eight years abroad, Rebecca returned to the Lehigh Valley and brought her background in marketing, strategy, and client service to real estate—laying the foundation for the career and business she has built today.

Rebecca has a longstanding commitment to community involvement, volunteer leadership, and mentorship. Her service includes leadership roles at major USGA events and support for Habitat for Humanity, New Bethany’s Luminaria Night, and Fox & Roach Charities. She also served as a Girl Scout leader on three continents and especially enjoys mentoring students and young adults, helping them discover their strengths and explore career paths through internships and professional guidance. Rebecca is a member of the United Way of the Greater Lehigh Valley’s Tocqueville Society.

At home in Center Valley, Pennsylvania, Rebecca enjoys time with her family, a round of golf, a game of pickleball, or an afternoon by the pool with her Pomeranian, Kale.

AWARDS & AFFILIATIONS

Consistently top-ranked luxury agent in the Lehigh Valley based upon sales volume.

Chairman’s Circle Diamond Award Winner for Top Half of 1% of agents in the Berkshire Hathaway HomeServices
network nationwide.

Consistently top-ranked Berkshire Hathaway HomeServices agent based upon sales volume.

Living room with a white fireplace, built-in shelves, and large black-framed windows.

CREDENTIALS

• Associate Broker, REALTOR®
• Luxury Collection Specialist
• Graduate of Berkshire Hathaway HomeServices Leadership Academy
• MBA in Marketing & International Business; BA in Graphic & Advertising Design, minors in Psychology & English
• Founded, operated and successfully sold an award-winning, full-service marketing, advertising and strategic planning
agency
• International experience with relocation, diversity, finance and culture
• Member of the National Association of REALTORS®, Pennsylvania Association of REALTORS®, and
Greater Lehigh Valley REALTORS®

Stone house with multiple gabled dormers, an attached garage, and a curved driveway.

INVOLVEMENT & VOLUNTEERING

  • 2022 U.S. Senior Open at Saucon Valley Country Club, Admission Chairperson

  • Habitat for Humanity’s She Nailed It! Committee member

  • United Way Tocqueville member

  • Strong supporter of Fox & Roach Charities
  • New Bethany Ministries Luminaria Night, Neighborhood Captain
  • Speaker on various subjects including Real Estate, Marketing, and Motivation
  • Past President of the National Association of Women Business Owners, Miami Chapter
  • Past President (and area speaker) for Business Network International, Miami Chapter
  • Executive Women’s Golf Association, past board member
  • Past Co-chair of the Hong Kong International School Girl Scout program consisting of 200+ girl scouts in 20+ troops
  • Girl Scout Leader (9 years): Moravian Academy, Hong Kong International School, and The American School in Japan

Work With Us

Considering buying or selling? Contact Rebecca L. Francis and The Rebecca Francis Team today! Their market expertise, innovative strategies, and proven results will make you a client for life.

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